Back to EqualGround

Marketing Engine

Marketing Insights at Your Fingertips

Take control of your digital presence with YuJa EqualGround’s intelligent Marketing Engine. From performance metrics to keyword rankings and backlinks, get a clear view of your site’s health and the tools to drive meaningful growth.

Contact Sales Contact Support
Oregon Community College System logo.
Clemson University logo.
University of Manitoba logo.
Northern Kentucky University logo.
Southeastern Louisiana University logo.
USC logo.
St Mary’s University of Twickedem logo.
North East Scotland College logo.

Search Engine Optimization

View Keywords and Gain Insights All in One Dashboard

Designed for SEO teams and marketing professionals, YuJa EqualGround’s Marketing Engine not only reveals high-performing keywords but provides deep insights into ranking fluctuations and growth opportunities. Make smarter keyword decisions, leverage quick wins, and monitor changes—all in one powerful dashboard.

The new Keyword Discovery page.

Key Features

Comprehensive Website Marketing Analysis Capabilities

Scan HTML illustration.

Identify and Prioritize Quick Wins
Visual Accessibility Gauge illustration.

Maintain Your Strongest Content
Review and Report illustration.

Track Keyword Performance
Live Proctoring illustration.

Custom Data Filtering
SCAN AND CHECK illustration.

Comprehensive Backlink Insights

Identify Quick Wins

Find Keywords Ready to Drive Traffic to Your Website

YuJa EqualGround identifies keywords with high impressions but low click-through rates (CTR), meaning they’re prime for optimization. Users can filter and sort opportunities based on impressions, clicks, and CTR to see what actions will have the biggest impact with minimal optimization effort.

The Keyword Discovery page, with Quick Wins selected.

Maintain Your Strongest Content

Discover Which Keywords Are Already Working for You

The YuJa EqualGround Marketing Engine highlights the most searched keywords for which your URL already ranks in the top positions. Identify where you’re leading so you can ensure your search terms continue to drive engagement and conversions.

A computer sits on a desk which a woman is working on her website.

Track Keyword Performance

See High and Low Performing Keywords

Track keywords with ranking changes over the past 30 days. Identify both improving keywords and those in declining positions that need attention. YuJa EqualGround shows trends and provides recommendations to maintain positive momentum or reverse negative trends.

The Keyword Discovery page is open on a laptop, which sits on a desk.

Custom Data Filtering

Customize Your Keyword Analysis to Your Goals

Tailor your keyword analysis to your company’s goals with custom sorting and filtering options. Organize keywords by metrics such as clicks, impressions, CTR, and average position to gain a clear view of what matters most. Analyze your data, create custom reports, and extract insights that align with your business goals and KPIs.

A woman smiles as she uses her computer.

Comprehensive Backlink Insights

Monitor Your Backlink Profile

Build trust and authority across the web with comprehensive backlink monitoring. YuJa EqualGround’s Marketing Engine gives you detailed visibility into referring domains, total backlinks, and linked URLs across your domain. Spot valuable opportunities for growth while catching potential issues before they impact your rankings.

A team working around a laptop, which has the Keyword Discovery page open.
Coastal Carolina University building.
Coastal Carolina University logo.

Coastal Carolina University

While the institution initially started with the YuJa Enterprise Video Platform, it has added YuJa Panorama for Digital Accessibility to its suite of products. YuJa Panorama is a tool that improves the accessibility of digital media and course content. It ingests, inspects, and converts files to various formats, and can do the same with audio.

Read the case study

Additional Resources

View These Additional Accessibility and Compliance Resources

Web App and Accessibility: Understanding the U.S. Justice Department’s New Rules.

Web App and Accessibility: Understanding the U.S. Justice Department’s New Rules

Read Whitepaper
A man in a suit holding a digital cloud icon from an internet related graphic.

Transforming Digital Media with Cloud-Based Solutions and Applications

Read article
A group of officials having a meeting.

5 Considerations in Choosing an Accessibility Governance Platform for Regulated Sector Organizations

Learn More
Southwestern Oklahoma State University logo.

Southwestern Oklahoma State University

Southwestern Oklahoma State University (SWOSU) is one of the country’s leading regional universities. The institution was newer to the ed-tech accessibility realm when Lisa Friesen, the institution’s Director for the Center for Excellence in Teaching and Learning, was introduced to YuJa through a colleague at another regional university in Oklahoma.

Read the case study
Latest News
Read our blog

YuJa Verity Test Proctoring Platform v25.3.0 Release

April 25, 2025

YuJa Verity Test Proctoring Platform v25.3.0 Release
We’re proud to announce the latest release of the YuJa Verity Test Proctoring Platform. This release includes new question-type labels, improved mobile navigation with sticky controls, updated authentication workflows with institutional branding capabilities, and more....

Join the 1,000+ Organizations Deploying High-Impact Solutions

A collection of logos representing various organizations and institutions that use YuJa’s platform.